X+PR is a multicultural engagement-building agency that designs custom strategies to build and promote your brand using a dynamically crafted combination of modern storytelling strategies, and traditional public relations techniques. Our clients range from global companies to small niche businesses that are trying to compete in a crowded, noisy, marketplace.
Our extensive success in media relations isn’t about hits or placement in traditional media outlets— it’s about finding your unique voice in your brand’s space. We have learned through years of expertise that rather than just turning up your own volume to be heard over the others, what truly matters is having an authentic and relevant story to share so you stand out amongst the crowd.
As a boutique agency founded by a Black woman, X+PR possesses a solid understanding of multicultural public relations. We know how to use the relevant PR tools in the marketplace to create a targeted campaign that includes culturally relevant messages and narratives. Whether it’s digital or traditional PR, X+PR is passionate about developing and delivering innovative campaigns designed to secure media coverage in mainstream and multicultural press.
Over our 20 years in the field, we have built personal relationships with editors, writers, journalists and digital influencers in leading and niche media markets around the nation. Additionally, one of the unique advantages of X+PR is our relationship with brands and partners. We have worked on a variety of campaigns to develop strong ties with leaders in government, health, tech, corporate, and nonprofit organizations across the country.
As an agency, X+PR has achieved significant success in all aspects of public relations. We have worked with an extensive and a diverse list of impressive clients and projects including, but not limited to, Ford Motor Company Fund, Google, Visit Alexandria, Booz Allen Hamilton, Maryland Health Benefits Exchange (MHBE), and the Government of Washington, D.C.’s Digital DC initiative.