Today’s PR is built around stories
Great stories change the world. They can change hearts, public policies, social norms, and corporate practices. We all love a good story, and research shows conducting media relations through storytelling provides optimal results. Since 2005, X+PR has looked for stories to promote our clients in the media. Through our experience, we know how to craft stories that have an emotional hook or tie to consumer values with the right mixes of narrative and imagery.
Our overarching goal is to make audiences care. Whether it is online, broadcast, radio, or social media, we find the news hook that would want to make reporters, journalists, industry publications, bloggers, and influencers cover your story. We also use stories to help our clients connect with communities and build relationships with their target audience.
As a PR storyteller, our work has yielded great success in all areas of the public relations arena including:
Known as a sought-after, subject-matter expert in media relations, X+PR has successfully garnered substantial media coverage for numerous campaigns and for other health-related projects. We have had clients featured on nationally syndicated radio programs such as the Tom Joyner Morning Show, Steve Harvey Show, National Public Radio, and SiriusXM. But first we will work with you to shape the story that will attract journalists, influencers and bloggers.
People often get fixated on how they should use the various social media tools that are readily at their disposal. Is it Facebook or a Tweet? A blog post or media story? It doesn’t matter if your story isn’t good enough. The first question you need to ask yourself is: “Is this a story?” X+PR can answer that question for you and identify ways to make it stronger. Once we determine the story hook, we will turn to the resources that are available and bring it to life.
As an expert on social media and brand engagement, X+PR has achieved great success in all areas of the public relations arena. We have worked with numerous and diverse clients such as Digital DC, a national marketing campaign and economic initiative to increase the visibility of Washington, D.C. as a leading community in the innovation and high-tech economy; Blogalicious, a blogging community that celebrates diversity in digital media; Ford Motor Company Fund, a nonprofit arm of Ford Motor Company that creates community outreach service programs; Alexandria Convention & Visitors Association to highlight the African-American sites in the city of Alexandria; and Booz Allen Hamilton, a management and technology company.
Prior to the COVID-19 pandemic, X+PR has been working on reducing disparities in health and health care. We have focused on filling an unmet need in the healthcare industry by working tirelessly to help close the disparity gap by collaborating with all aspects of health organizations to meet the needs of their communities. Through our work with organizations such as the Centers for Disease Control and Prevention, Department of Health and Human Services, Office of Minority Health, and local health departments and hospitals in the U.S., we have seen the importance of promoting ideas and solutions that address the social determinants of health firsthand, including poverty, housing,
transportation and employment.